beehiiv vs Kit (ConvertKit): Newsletter Platform Comparison
How beehiiv's newsletter-plus-website approach compares with Kit's tag-based email automation and creator commerce, based on each vendor's own site.
beehiiv and Kit both serve independent writers and creators, but their homepages lead with different strengths. beehiiv presents itself as a newsletter platform with a website, growth tools, and monetization options such as paid subscriptions and an ad network.
Kit (formerly ConvertKit) leads with email marketing built for creators: one subscriber list organized with tags and segments, Visual Automations, landing pages, and Commerce for selling digital products. The details below come from each vendor's own features and pricing pages.
Quick Decision Guide: Which Should You Choose?
Choose beehiiv if...
- Your newsletter is the product and you want a website, recommendations, and referral tools on the same platform.
- You want to explore paid subscriptions, an ad network, or direct sponsorships from within one dashboard.
- You want to start on a Free plan that already includes landing pages and a recommendation network.
Choose Kit (formerly ConvertKit) if...
- You sell ebooks, courses, coaching, or other digital products and want checkout tied to your email list.
- You want one subscriber list organized with tags and segments, plus a Visual Automations builder.
- You rely on connected tools like Shopify, Stripe, Thinkific, or Circle and want purchases to sync to subscribers.
Feature-by-Feature Comparison: beehiiv vs Kit (formerly ConvertKit)
| Feature / Dimension | beehiiv | Kit (formerly ConvertKit) |
|---|---|---|
| Core focus | Newsletter platform with website, growth, and monetization tools | Creator email marketing with automations and commerce |
| Subscriber organization | Segmentation listed under its Analyze features | One list organized with tags and segments |
| Website / pages | Website builder; newsletter website included on all plans | Landing pages on all plans, including Free |
| Automations | Automations listed starting at the Lite plan | Visual Automations; unlimited listed under Creator |
| Monetization tools | Paid subscriptions, ad network, Recommendations, digital products, sponsorships | Commerce, paid newsletter, newsletter sponsorships |
| Free plan | Yes (pricing page lists a Free plan) | Yes (pricing page references a Free plan) |
beehiiv
Newsletter Platform · 20% OffNewsletter platform with a website, growth tools, and built-in monetization.
Writers who want a newsletter and a website on the same platform, with referral, recommendation, and sponsorship tools nearby.
beehiiv's pricing page lists a Free plan alongside paid tiers. Check the official page for current plan contents and limits.
- Features page lists a website builder and says every plan includes a newsletter website
- Growth tools listed include a referral program, Recommendations, pop-ups, and email gates
- Monetization options listed include paid subscriptions, an ad network, digital products, and direct sponsorships
- Editor features listed include polls, magic links, A/B testing, and segmentation
- Paid subscriptions, automations, polls, and A/B testing are listed starting at the Lite plan, not the Free plan
Partner link — we may earn a commission at no extra cost to you. Disclosure
Kit (formerly ConvertKit)
Creator Email MarketingEmail marketing for creators, organized around tags, segments, and automations.
Creators who sell products or services and want email sequences driven by tags, segments, and purchases.
Kit's pricing page references a Free plan and paid Creator and Pro plans. Check the official page for current plan contents and limits.
- Organizes subscribers on one list using tags and segments
- Landing pages are listed on all plans, including Free
- Commerce feature sells ebooks, courses, coaching, digital products, and subscriptions
- Kit App Store connects tools such as Shopify, Stripe, Thinkific, Canva, Circle, and Linktree
- Lists free migrations from other platforms
- Unlimited Visual Automations and email sequences are listed under the Creator plan rather than Free
- Kit App Store integrations are listed for the Creator and Pro plans
beehiiv
Newsletter Platform · 20% OffLaunch a newsletter with an integrated Newsletter Website, referral program, recommendations, and built-in ad network. Get a 30-day free trial + 20% OFF for your first 3 months.
- Partner perk: Get a 30-day free trial + 20% OFF for your first 3 months
- $0 Free forever plan available with Newsletter Website included on all plans
- Built-in Referral Program, Recommendations, Paid Subscriptions, and Ad Network on eligible tiers
Disclosure: Some links above are affiliate links. If you choose to purchase through them, RapidKit may earn a commission at no extra cost to you. Learn more.
Free RapidKit Tools for This Workflow
Regardless of whether you choose beehiiv or Kit (formerly ConvertKit), you can use these free RapidKit utilities right now with no sign-up:
Advanced Word Counter
Analyze word count, character count, keyword density, and estimated reading/speaking time.
Markdown Editor & Preview
Write and preview Markdown in real-time. GitHub-style styling and HTML export.
Meta Tag Generator
Generate SEO-ready Meta Tags and Open Graph tags with real-time social media previews.
JSON to CSV / CSV to JSON
Convert JSON data to CSV format or vice versa with a live editable table view.
Frequently Asked Questions
Is Kit the same product as ConvertKit?
Kit's own site states that ConvertKit is now Kit and refers to itself as formerly ConvertKit.
Do both platforms have a free plan?
beehiiv's pricing page lists a Free plan, and Kit's pricing page references a Free plan with its paid Creator and Pro plans. Plan contents change, so confirm details on each vendor's pricing page.
Which platform includes a website for my newsletter?
beehiiv's pricing page says every plan includes a newsletter website and lists a website builder. Kit lists landing pages on all plans. Before publishing, you can preview your title and description with RapidKit's Meta Tag Generator and check length with the Advanced Word Counter.
Can I move my subscribers from another platform?
Kit lists free migrations as a support service, and beehiiv's site links to a migration guide. If you export subscriber data as CSV, RapidKit's JSON/CSV Converter lets you inspect and reshape it in your browser first.